So you’ve started a brand, launched a product or a business and you’re ready to make some serious bank and to try understanding your competitors’ traffic right?

You know you have a killer product, service or business and you’ve seen your competition crushing it, but how and where are they getting all their leads and what can you do to step in and pick up all that high value traffic and then monetise it for your own business?

Fortunately, if you have come to this article, you’re ready on the way to crushing your competition by ethically, but aggressively, analyzing and assessing where their money traffic is coming from and then stepping in front of that traffic in a simple and cost effective manner.

Ready to start? Let’s take a look at the top 3 ways to ethically steal your competitors’ traffic!

Method 1: Look At Their Top Referral Traffic

similarweb.com is a very cool, very powerful and very free tool that you can use to look at exactly where your competitors are getting most of their traffic.

Once you have logged into your SimilarWeb account, you can then drill down into exactly where most of the traffic in your industry is coming from based on where your competitors are getting their traffic and hence their sales and money!

For example, what if you’re starting out in an industry and selling a product or service, or maybe you have been selling a product or service for some time, but can’t understand why your competitors are dominating and where they are getting their traffic?

Well, the expensive way to learn what works would be by investing heavily in SEO, SEM/Google Ads and/or paid Facebook Ads. Then, you could test each channel to see which one drives the most revenue, right?

Or, simply logging into SimilarWeb you can take advantage of the money other people have already spent trying to understand where the best leads come from and then simply replicate the exact same growth channels for business!

For example, a dentist may be getting 90% of their referrals and leads from organic SEO and just 10% from Facebook. Therefore, you would then be wise to copy this strategy and invest into SEO to capture that same traffic.

Similarly, a jewelry company may be generating 90% of their revenue through Facebook and just 10% through SEO. You would then be wise to invest into Facebook ads and avoid investing into SEO for that business.

The key take away here is that by using SimilarWeb you can save time, money and effort by avoiding mistakes made by others and then, in turn, make a LOT of money simply by investing in what works for your business.

Method 2: Look at the top keywords they’re ranking and getting traffic for

SEMrush is a tool used by almost all digital agencies but it can certainly be used by businesses also to get an understanding of how their organic rankings look and also how the rankings look for their competition.

The best use for SEMrush is by opening up a free account and then taking a look at your keys competitors to see what keywords they are ranking for.

Keyword planning in both off-page SEO and on-page SEO is very important and you need to get in the mind of your consumers to understand exactly what they are thinking when they search for your product or service.

The old way or the ‘rookie’ way to do this is simply by brainstorming and ‘guessing’ what your consumers and customers want and then employing a SEO strategy to rank these keywords effectively.

The new way or the ‘smart’ way to ethically steal your competitors traffic and revenue is to visualize and map out all the keywords that they are currently ranking for to understand which keywords are working for them and then to simply replicate this for your own business.

By doing this you are making a ‘data driven’ decision that you know is going to work because someone else has already proven it does. Once you know what keywords are going to work you simply invest heavily and aggressively into those keywords and phrases and key presto! You have captured super valuable slice of your market without having to do any guess work whatsoever!

Method 3: Knowing Competitors’ traffic by Understanding their Google Ads Keywords Bidding Strategy

Our third and final way to ethically steal your competitors’ traffic is by looking at what paid key words they are bidding on through Google Ads.

Google Ads is a little different to SEO because the traffic is more instantaneous, and expensive, as the ads are always seen as paid click items at the top of google.

As such, getting these wrong can be an absolute killer for any business who has set up the wrong keywords in their Google Ads accounts. They are, therefore, getting the wrong customers clicking through and paying for these clicks at the same time!

So, the question then becomes: “How do I capture the highest quality traffic and make sure that my paid clicks are coming from red hto and ready to buy customers??”

Well, the answer to this is simple. By using SEMrush as a tool and platform, you can actually jump into the market and see exactly what your competitors are bidding on through Google Ads paid traffic. Then clone or reverse engineer this strategy for yourself.

For example, if your competitor seems to be attracting the highest quality customers and getting them on a repeated basis through Google Ads, you don’t have to guess how they are doing it anymore.

Simply jump in and asses which words they are paying for and then, by outbidding them on those keywords, you can access and tap into the same traffic and acquire customers that they would have acquired had you not jumped into the market and acquired them first.

Summary

So, these are the top 3 ways to ethically steal your competitors’ traffic, summarized and hand to you on silver platter.

As you can probably see, we know what we are doing. We could brag about it, but we really do like to give this stuff away for free.

Once you have tried our strategies for yourself, feel free to use the knowledge you have acquired and put some actual customer acquisition ideas into play.

We know that advanced Facebook Ads, Google Ads and rapid uplift SEO can be a little confusing for some people, but this is what we live and breathe every day and night here.