SEO is a growing business in the present era and we see a lot of SEO businesses popping up. So it is important to learn how to get SEO leads properly.
A profitable business doesn’t guarantee success to every individual or team unless an effort to generate maximum leads is carried out.
Talking about the SEO business, it is not limited to specific businesses rather it is a business of verities. From local SEO to consultancy and growing exposure online, SEO has got a lot of interesting facts to dig in.
SEO is the art of optimizing pages for better rankings. It is a sort of dynamic business that needs spontaneous learnings. Some time passes and we receive an algorithm update. We study the algorithm’s core basis and implement. Later on, another update goes live and the team starts working according to it.
Hence, SEO requires continuous learning and the strategies keep changing dynamically. however, all other freelance driven businesses don’t require continuous updating of knowledge or technical skills. A web developer just needs to grip a few languages and he is all set to go. For SEO, persistency towards learning is needed.
If you’ve made decisions about starting an SEO business and looking to fetch customers, here are a few tips to help you out:
#1. Be Specific to your SEO services
In SEO, we see a lot of competition and diversity at the same time. Diversity demands the SEO company to be specific when it comes to offering services. We have local SEO, keyword research, link building services, on-page SEO, off-page SEO, guest post publishing and a lot of services to offer. All these under the umbrella of SEO. Specifying the services you’re excellent at is the first step to get potential SEO leads.
It is the theory for every business, we call it “start from start or start from zero”. Start from the start or start from zero; in SEO means going live with a single service in which your team has an excellent pace.
So, choose a service you wanna start with and start building the landing pages.
#2. Choose a Niche or a few Niches
Around 63,000 search queries are made every second on Google. How crowded the market is?
There are thousands of niches to choose, hundreds of blogs go live every day. There’s a lot of buzz and every business or blog owner wants more exposure through Search engine optimization.
But when you’re specific to one or a few niches, you’ll get targeted customers around.
Let’s take an example:
Your team has experience in ranking their “health” blog; they know the competition intent and tactics to rank. You can start offering your services with the tagline “SEO services for Health blogs and businesses” or “Get better rankings for your health blogs”. This will fetch the targetted business or blog owners. So, what actually you’re doing is you’re focusing on a single niche and then you can move on to other niches and expand your SEO business.
#3. Get Google Rankings For City
You can’t rank for mere “SEO services” online as the competition needs a lot of effort and investments. Rather; getting rankings for the city can be ranked much easily. Clickdo, an SEO consultancy firm ranks for “London SEO consultant” and their business is booming. Their strategy lies in getting specific for a city and fetch SEO leads from there. This is how most of the SEO companies grew, they ranked for a city; made some good growth and then they expanded their business. Expanding included investing in PPC and paid marketing strategies.
#4. Start a Free SEO Guides Blog
You have already been familiar with the blogging strategy. Blogging strategy works for every online business. SEO companies have got blogs where they publish informative content regularly and boost their organic traffic. Once they start getting quality visits, engaging widgets convert them into customers.
#5. Offer a Free Site Audit
SEO Giants like Neil Patel offer a free site audit to generate leads. Neil’s blog homepage has got a widget that asks for site URL, name and email. Once you submit the information, the audit results are shared with offers like “improve your traffic by 200% using our services”.
In this way, a free site audit secures high paying leads in no time. You can easily embed a SEO Audit tool on your website with SEOembedder. Sign up now and embed the tool on your website immediately to turn more visitors into SEO leads.
SEOembedder is a platform offering free and easy-to-use SEO Audit tool for SEO agencies, freelancers, digital marketing firms and web designers to increase audience engagement and to converts visitors into leads.
How optimized is your page for your keyword? Try below!
#6. Be Transparent, Publish Case Studies
Talking about SEO agencies, they have got a habit of publishing how we did this, how we did that?
What they do is they share in-depth case studies with live results. They stay transparent and their transparency helps them grow leads.
For publishing the case studies, use your company’s blog. If you’ve not invested in a blog; publish on free platforms like Medium. A good case study includes an introduction, results before and results after the optimizations your team has made.
Another strategy can be leveraging your YouTube channel. You can publish your case studies in the form of video. You require a few bucks to invest in video production.
#7. Give Away Free Resources
Taking into account the competition we’ve got in the SEO business, giving away something free can help you stand out. You can create a resource like “SEO checklist for your online business to grow” and share the basics. The resource must have quality content and enlist your services within the resource. All you need to do is to market your SEO services; help reader understand what magic you’re gonna perform to make sure their business gets the #1 position in SERPs.
This is how you can unleash the power of free resources.
#8. Add a Live Chat to Your Business Site
According to the case studies published, live chat grows conversion rate by 50% or more. Live chat works great when you’ve got genius co-workers for it. Genius co-workers will make sure they catch the user connected and market your services efficiently.
Any online business whether it is a web hosting company, an advertising firm or a startup providing web solutions has got a live chat widget installed to boost the conversion rate.
#9. Answer Questions on Quora
Quora gets approximately 2.1 million visits a day.
See how crowded the Q/A site is?
It has got questions for every niche. About the thing we’re talking about, SEO is a subject that keeps changing and so a number of questions are asked.
How do you generate leads through Quora?
The plan is to write in-depth answers to queries and have your contact details or company’s website listed in the end. This is the strategy that worked for Marvin Russell (an SEO agency owner); he wrote an in-depth answer that helped a visitor and in a week he came up with an offer of 20,000$ per month for SEO services.
#10. Have some Ranked Blogs/Businesses for the Portfolio
This is a powerful strategy to gain more trust and leads in the end. To offer SEO services, you must have some currently ranked projects to show whenever someone asks for live results. Most of the SEOs generate more trust and leads by sharing the successful blogs and businesses they established.
Before you enlist a blog; have permission from the blog owner; like whether he wants it to be public or not?
Another strategy can be starting a blog with your team and after ranking the blog; place in your portfolio. This works great!
#11. Start an SEO Podcast
If you like to speak about SEO, start a podcast. Do share how you’re making businesses succeed through the art of Search Engine Optimization. 30 mins a week is enough to record a podcast. You can sit together with your experienced team members to have a healthy discussion, too.
The question is how a podcast can help you meet your future clients?
When you do a business driven podcast, you actually share how your team hustles through Google’s algorithms. Indirectly, you market your business and when your podcast reaches a wider audience; you’ll start getting proposals.
#12. Video Marketing – The next BIG thing
Almost 5 Billion videos are watched every day on YouTube alone. YouTube is growing and it is the second most visited website on the internet leaving behind Facebook. Why is that?
Video is the most engaging content produced by humans. The more engaging it is; the more conversion rates it has.
About generating SEO leads; creating videos on general queries and providing the business/blog owners with the information they require can transform them into customers. Help them in clearing their confusions and they’ll help you in return by purchasing your services. The confusions can be “is that right to invest in SEO?” and so on.
The Best Advice For Generating SEO Leads
About SEO, as mentioned earlier; continuous learning is needed. No one can claim himself an SEO guru if he is not updating his knowledge whenever a change in algorithm is made. For generating leads, the best advice would be starting with a particular service that has less competition. Once you launch your service, launch it everywhere. Make use of social media platforms; start paid campaigns and market your services efficiently.
Other than social media, blogging is the best advice for generating SEO leads. We discussed earlier on how a blog can help you generate high paying SEO leads that’ll prosper your business. The blogging strategy should be TRANSPARENCY; share what are the results you generated for a blog.
Conclusion
To generate SEO leads, make sure your presence everywhere. SEO is a nicely crowded market and you can’t depend on a single source to generate leads. Promote your services everywhere; offer a discount or money back guarantee or whatever seems fine; don’t stop. Hope you have enjoyed our tips about how to get SEO leads.
