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99+ Best Free Internet Marketing Tools, with SEO Tools

Internet Marketing Tools

99+ Best Free Internet Marketing Tools, with SEO Tools

billy

January 18, 2020

Looking for the best internet marketing tools and SEO tools for your current or next project? Here we have prepared a list of more than 99 online tools you can use for free, some of them may have paid version for more function or advanced setting.

Internet Marketing Tools
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Index (Table of Content)

Content Ideas

Most blogs struggle to get traffic because they write content that they think will work. Also they think “If I publish a lot of stuff, something will go viral and my site will be on top”. Wrong! You actually need to choose a type of content that works for your site.

Basically there are four types of content you can choose from:

a. Trending Content

Create fresh, updated content about the recent happenings in your niche/industry. This is a great way to get unique visitors to your site. Find out what’s the hot topic in your niche at the moment. These tools will help you with that.

Reddit: Find the subreddits related to your niche and play around, look at the posts that got lot of upvotes, checkout the comments and go through the all-time best threads. In less than 10 minutes you’ll come up with tons of content ideas.

Google News: It’s a publicly available research tool. Search for a keyword/phrase relevant to your industry and see what topics are being discussed the most by the press and popular sites. In no time you’ll identify the hot topic in your niche.

Buzzsumo: Type your topic keyword in the search bar and hit enter. It’ll show you the content that’s been shared the most number of times on different Social Media Platforms (Facebook, Twitter, LinkedIn, Google+, and Pinterest). With this tool it gets super easy to find viral content in your niche.

You may also try Google Trends and BuzzFeed for trending topic ideas.

b. Evergreen Content

Basically it’s about topics that’ll stay alive for the next few years and hold its value over the long-term. “SEO” has been an evergreen topic for my blogs posts in SEOembedder.com, find yours.

Wikipedia: You can find interesting content ideas with Wikipedia. Well, the Wikipedia entries themselves aren’t going to get your creative ideas flowing, but the references. You KNOW, if a piece of content gets cited as a reference in Wikipedia, then it must have been very popular. Focus on “References” at the bottom. Also tap into “See Also” section to dig further more into the relevant topics of your niche.

Q&A sites: Use your niche related keywords in Q&A sites: Yahoo Answers & Quora. Discover the question (related to your niche) that are being asked repeatedly and by the most number of people. Then come up with a convincing solution to their question and create a post. That’s it!

c. Most viewed content

Find ideas from something that’s already proven to work. Seriously, there’s no reason why you’d need to start from scratch with an absolutely new approach every time you write a blog post. You already have ideas and content going viral, across different sites. Learn from those trends and start working smart, not hard.

Open Site Explorer: Type the web address of the top website in your niche and hit enter. Click on Top Pages tab on the left. You’ll find the most linked-to (super-popular) content on that website. Believe me, you can reap the best ideas form this tool.

Google’s top 10 results: Not the most interesting strategy, but it’s very effective. Just Google for your topic related keywords. Now study the top 10 sites showing on the list.

d. Controversial Content

I’m sure you understand what type of content this could be. There really are no tools to find this type of content. Being a critique or posting negative reviews on things that you find rally awful can get you started with this type of content creation. Writing against super popular brands can make you go viral. But you need to be very, very cautious if you want to publish this type of content. Ensure you have something to back you up, else you’re doomed.

Content Creation Tools

Blog Topic Generator: Not sure about your next blog topic? Try this free tool by Hubspot to get some ideas.

Hemingway Editor: You don’t need to fear of common writing problems like readabiligy, grammar etc. anymore. Hemingway Editor spots the issues and categorizes them. Also this tool gives you hints to rectify the issues.

Word2CleanHTML: If you’re one among those, who draft blogs posts in Microsoft Word, Evernote, or Google Drive, this tool can be very handy. Simply paste in your draft and click a button, get the output in HTML format. It’s that simple!

Grammarly: If you are not a native English speaker then this is a godsend tool for you. This tool instantly finds and correct 250 types of grammar mistakes and also checks for plagiarism.

Story Telling Tools: Knight Lab’s community provides amazing tools giving you the ability to be super creative in creating content for your audience. Check them out.

Haiku Deck: Unlike Slideshare which gives the power to distribute your slide to global audience Haiku Deck actually helps you create them. It’s easy to use interface lets you quickly create slides with simple layouts, beautiful images, cool fonts and typography.

Google Fonts and DaFont: Both these are great for grabbing new and different fonts for your web pages, presentations, eBooks and more. Nice and simple.

Headline Analyzer: As the name suggests this tool analyzes everything about your headline and scores it out of 100 and gives you tips to make it better.

After The Deadline: This is an awesome free Chrome extension that lets you check spelling, style and grammar before you publish an article or send an email.

The Readability Test Tool: I’m sure yo understand the importance of readability of your content. Use this free tool to evaluate your work.

Plagiarism Checker: As the name suggests, this tool lets you check for plagiarism with great accuracy.

Copyscape: If you’re into the blogging world then you’ve probably heard of copyscape already. They provide a free plagiarism checker. Their pro services help you prevent content fraud and content theft.

Siteliner: Just enter a website URL and you get reports on sitemap, duplicate content, internal page rank, broken links and more… It’s a free tool.

Content Curation Tools

Freedly: It is basically a Web Based RSS Aggregator. You can easily browse, read and share your favorite websites/blogs. Also Feedly offers single click integration with Twitter, Facebok etc.

Flipboard: This is an easy way to curate content from popular websites, social media posts (Twitter, Facebook, YouTube, and Instagram), news and blogs.

Paperli: This is an amazing content curation tool with a twist. It helps you find and share great content. It provides you advanced features like scheduling updates, sending a tweet automatically when fresh content is published, statistics, filters and many more.

Image Tools

Canva: Don’t have Photoshop? No Worries, Canva’s here to help. Canva is a very easy to use and with their well designed templates and assets creating your own graphics is a cake walk. You can create social media graphics, ebook covers, kindle covers, presentations, posters, and more. They have so many FREE graphics to offer, however, if you want to use their “premium” assets and graphics Canva charges you $1 or more.

PlaceIt: Creating product mockup can’t get easier than this. Just upload images of your website or app screenshots into different real-world environments of people holding iPhones, tablets, and laptops. That’s it! They offer a reasonable number of free templates. Alternatives: PSDcovers, CSSauthor and mockupworld.

Wordle: This tool allows you create word clouds. This is a nice way to draw the reader’s attention towards the main concept of your presentation, and can give your digital content a little extra flash.

Skitch: This is such a time saver! Though it is a free app it comes along with cool features. You can use existing images or capture new ones, then add shapes (arrows & callouts), write on it, draw on it or pixelate a certain portion of the image. In simple words, it lets you visually communicate with your audience.

Free Data Visualization: Incorporating data visuals within your content lets you explain better and keeps the visitors sticky.

Create Meme’s: In the recent times meme’s have been a great way to communicate your message. You may want to try Makeameme and Quickmeme.

Create Infographics: The demand for Infographics has increased by 700% over the last couple of years because Infographics make the content easily understantable and visually interesting. Visit Visual.ly, Piktochart or Infogr.am to create stunning visuals.

Optimizilla: Do you have trouble optimizing images? With Optimizilla you can optimize / compress up to 20 images at a time, without any quality loss. It’s a free tool. In case you have a WordPress website then go for EWW Image Optimizer plugin.

Social Image Maker: I love this tool. I spent countless time to create profile and cover photos for my social profiles because of not knowing the exact dimensions. Luckily, you don’t have to. Use this simple tool to create them in no time.

Social Image Resizer: This tool lets you resize and crop images for web use. You can also create favicons with this tool.

Pablo: This easy to use web tool from Buffer allows you to create engaging social media graphics. You have templates available for Facebook, Twitter, Instagram and Pinterest.

Video Tools

Screencast-O-Matic: This is the best free screen recording software available right now. Other free alternative: Ezvid, TinyTake and Camstudio.

Prezi: It’s a great tool to create elegant visual presentation, product demos and explainer videos. Free version allows for public presentations smaller than 100MB. Paid options offer more features and space.

Powtoon: I love this tool! It’s an animated content creation tool to help you make professional looking animated presentations with zero prior skills – perfect for explainer videos. You can try it for free. The paid version offers more images and themes to use, HD quality, and let you create animations longer than 5 minutes.

Free Stock Music: I used to struggle to find high quality music for my projects, that too for free. Not any more, thanks Youtube for the huge collection of free music and free sound effects.

Audacity: Audacity is the best free tool to record and edit your audio files.

VidIQ: This is a very powerful tool available as an extension for Google chrome. You can peep into the stats of any Youtube video now: Target Keywords, FB likes, Shares, Avg views…

ReelSEO: Well, this is not a tool. It’s the best place to learn about different tools and strategies for video marketing.

Blogging and Productivity

WordPress has become the industry standard. It’s both free and priceless at the same time. Forget the amateur platforms like Blogger, Weebly etc. if you’re serious about blogging.

Openoffice: You don’t need to buy Microsoft office. Openoffice is a completely free package that offers word processor, spreadsheet, database management tool and more.

Myhour: This is a free time tracking service for your projects.

Wetransfer: Their free service allows you to send files up to 2GB. Very handy tool.

Evernote: What good does your creative process have if you can’t track your notes? For that reason you need Evernote. It is integrated with a wide range of media, hence allowing you to collect and share your notes so that every moment of your content creation is secured, from your first idea to your final product.

Take advantage of these top Google Tools:
Google Chrome: Top web browser with loads of exceptional free extensions available.
Gmail: Best email service
Google Docs: Share documents and create online surveys.
Google Drive: Free 15GB online storage. You can save any file.
Google Calendar: Easy way to organize your day.
Youtube: Key to your video marketing efforts.
Google Search Console: Tools, diagnostics etc. to create Google friendly website.
Google Alerts: Monitor Online Mentions:
Google Trends: Find out what’s trending on Google right now.
Google Analytics: Web analytics for your site
Google Ads Keyword Planner: Use it for keywords suggestions

Trello: If you’re someone who shares work with one or more people, then this tool is a must for you. You can share To-Do lists, Ideas, feedback, editorial calendar, labels, upload files and many more. You can use its limited features for free. Pro features are available at a cost.

RememberTheMilk: Having to do so many things we tend to forget a few, may be don’t do them on time. This tool helps you manage tasks with ease. You can get it as an app as well for iOS or Android.

Website Checkup & Analysis

Free Website Analyzer: Do you want to test your website to know what you’re doing right and wrong in terms of SEO and social media? This tool gives you SEO score, Speed score, Page shares per network, total media shares summary, competitor analysis and more…

SEOsitecheckup: Just enter your site’s URL and click on ‘checkup” button. In a very short span of time you’ll get a complete report on SEO, mobile usability, issues you need to fix, sitemap test, broken links test, inline CSS, social media activities, loading speed, image alt text… almost every on-page SEO factor is diagnosed.

PageSpeed Insights by Google: This one of the Google owned free tools. Just enter your URL and click on ‘analyze’. It comes up with page speed score (ex: 56/100) for both desktop and mobile versions. It will also tell you what issues you need to fix for better performance.

Marketing Grader: This is a free tool from Hubspot. It gives an overall score based on SEO, blogging success, social media activities and more. You just need to enter the web address.

Keyword Tools

SEOembedder: Check your SEO score of your URL for one keyword or keyword phrase. Try below.

Google Keyword Planner: This is the best free keyword tool. You just need a Google account to get started.

Google Auto Complete: Google records billions of search queries every minute. Just type your keyword in the Google search bar and Google will suggest what to type next. Meaning, those are the most popular phrases typed by the relevant audience. Just repeat the process with different keywords related to your niche and you’ll know what long-tail keywords you need to focus on.

Soovle: This is quite similar to Google suggest. However, this is one tool that lets you view the auto complete suggestion from multiple sites like Google, Amazon, Youtube, Yahoo, Bing, Answer.com and Wikipedia on the same page. Very handy tool.

Ubbersuggest: A free keyword suggestion tool that gives you a great collection of keyword suggestions based on your input.

KeywordTool.io: Don’t want to try Google Auto Complete manually? Here’s a free tool that does the job for you. Just type in your keyword and click on search and this tool will bring up 750+ longtail keywords that your audience is typing on Google, Yahoo, Bing and App store. Cool right?

Phrase Builder: You just need to enter few words and this tool will mash them up and provide you with an extensive list of keywords. Simple! It’s a free tool.

SEO Tools

Free SEO Audit Tool by us (SEOembedder): This tool can check and generate a report on how SEO optimized a URL is for one keyword. The tool looks for over 30 SEO singles on the URL. If you are SEO service providers, you can even embed this tool on your website and offer free audit for your visitors by providing their details in return. So it is actually a lead generation tool in a way.

Free SEO Audit Tool by SEOembedder
Offer a free SEO audit tool for your visitors by embedding our tool on your website

TrafficTravis: This is a powerful free SEO software that helps you perform complete health check of your website, monitor SEO rankings, find your competitor’s backlink URL’s, find the keywords you need to target etc.

Microsoft Free SEO Toolkit: Microsoft provides a free downloadable SEO toolkit.You can get detailed website analysis, SEO suggestions and a lot more.

SmallSEOTools: This is by far my favorite package of essential marketing (web based) tools. Grammar Checker, Keywords suggestion tool, Domain Authority checker, Plagiarism checker, Keyword Density checker, Meta Tag Analyzer and many more… All of them are very easy to use and work seamlessly – Awesome collection of tools.

Screaming Frog SEO Spider Tool: Apart from SEO this tool analyzes your links. It crawls through your links and tells you which links are hot, click through rate and many other interesting things about link behavior. So, if you’re into e-commerce or affiliate business this tool is going to help you a ton. This is a downloadable desktop program. The free version is restricted to crawling a max of 500 URLS.

Varvy SEO Tools: You can verify if your website is following Google Webmaster’s guidelines or not. Meaning, you get a detailed on-page SEO report. Not just that, there are tools available to get reports for mobile SEO, Page speed, Social count, Javascript usage…and more.

Free SEO Tools: Here you’ll find very useful tools and resources for SEO, Link Building, Scraping, etc.

Analytics

Google Analytics: Most of us know about this tool already. It’s free analytics powerhouse to track your website traffic, measure social media efforts and much more.

Quillengage: They bring Google Analytics reports (page views, KPIs, bounce rate etc.) right to your inbox. Free to use for one Google Analytics view.

Crazyegg: Crazy Egg generates heat map and scroll map reports. These reports help you understand how your visitors engage with your website so you make adjustments for better conversions.

SEO Workers Analysis Tool: With this tool you can analyze and determine the ranking potential of web pages. They also provide a firefox plugin to test your pages with a single click.

SiteCondor: Get weekly crawl reports to know how search engines see your site. Also you’ll get recommendations highlighting errors and optimization opportunities. Also they provide a plugin for WordPress users.

Email Marketing Tools

MailChimp: It’s very popular in the email marketing world. With MailChimp you can organize contacts, send emails and track results. You can have 12,000 emails every month, for free (with few limitations). It’s free FOREVER!

Reachmail: You can have up to 5000 contacts and send 15,000 emails per month with their free plan. They provide email templates and also support Social Media sharing.

TargetHero: You can have up to 1000 contacts and send unlimited emails with their free plan. Their features include contact list management, automation, campaign management and beautiful templates.

Mailigen: With their Epic Free account you get all the premium features that paid account holders get. Isn’t that cool? You can manage up to 5,000 subscribers for free, forever!

Subjectline: this is an easy to use free tool to check if your email subject line is compelling or not.

Social Media Tools

Secure Your Online Assets: Facebook, Twitter, Youtube, LinkedIn… be it any number of social media platform that you want to be on, I’m sure you’d like to have the same profile name (brand, product, personal name etc) to maintain consistency. You’ll be stunned to know that you can check the availability on hundreds of these sites with a single click. Let me introduce you to two killer tools that’ll save you a lot of time and effort: (1) Knowem and (2) Namechk.

Social Media Optimizer: This free tool analyzes if your website is optimized for social media sharing or not. It also gives you a rough approximation how your site will show when shared through Social Media Buttons.

HootSuite: Though its interface is a little complex. Hootsuite comes a long with wide range of features. You can do almost anything you can possibly think of in terms of social media. You can monitor comments, hastags, keywords, feeds etc. It’s free to use with limited features. You can bulk schedule, upload .csv files with your message and many more with their pro plans.

SocialPilot: This is another great social media management tool. They offer great features with their free plan. Check it out.

Tweetdeck: If you’re interested in Twitter, this is the best in business. You can manage multiple accounts, schedule your Tweets and monitor comments & hashtags. This is a free tool.

Twazzup: This an intuitive Twitter monitoring tool. Just enter the keyword or a brand name and hit on the search button and it’ll pull up real-time data. Very handy tool.

IFTTT: IFTTT (If This Then That) is a unique tool with which you can set up triggers. Triggers like “If I post a FB update save it to my Evernote document”, “If I post an image on Instagram save it to my FB album”, “If I add a file to my Dropbox upload it to my Google drive”… Amazing right? You can create your own recipes from the 230 channels supported by IFTTT. The channels comprise social networking, photo & video apps, productivity, news & sports, music etc. Join IFTTT and you’ll love it for sure.

Tailwind: This is the best when it comes to Pinterest marketing and analytics. You can try this for free up to 100 pins.

Rapportive: This is another interesting social media tool that allows you to view LinkedIn profile (Images, Location and Job Title), Facebook statuses and latest Tweets right from your Gmail inbox.

Link Building

Rankchecker: It is a free Mozilla Firefox plugin trusted by over 500,000 webmasters. Use this tool if you want to know where your website stands on Google and Yahoo for a particular keyword. Very easy to use.

OpenSiteExplorer: This is an awesome free tool. It gives youinformation about linking domains, page/domain authority and more.

Ahrefs and MajesticSiteExplorer can provide you with the current and historical data with detailed link profile for any site. They are the best in the business right now. Both of them offer a limited free version, but for complete data you need to purchase their premium plan.

Alexa has been around fro about two decades, tracking global traffic. It ranks websites on a global and country basis. You can use this tool to check a website’s rank, popularity, traffic sources and other data. For more detailed analysis you may want to try SimilarWeb.

PPC Tools

Google Ads Editor: If you’re running large or multiple campaigns then this free downloadable Google application is a must.

Microsoft Advertising Editor: If you want to run ad campaigns on Bing then be sure to download this simple all-in-one application.

Facebook Power Editor: Similar to the previous ones, but for Facebook. It is a browser based tool.

Google Ads Performance Grader: Do you want to audit your Adwords campaign within a minute? Then you must checkout this free tool rpovided by Wordstream.

Microsoft Advertising Intelligence: This is a free tool to gauge the performance of your keywords on Bing Ads.

Bing Ads Grader: This is another free tool provided by Wordstream to analyze your Bing Ads.

Google Trend: If you want to be smart at running ad campaigns then you must be watchful, in terms of seasonal demand. This is the best free tool that can provide exactly that sort of information to you.

Convertable: This is a 100% free lead tracking service. You might not need Salesforce anymore, check this out. They also offer a WordPress plugin.

Tools To Monitor Your Competitors

There are a lot of purposes, lots of ways and lot of tools to spy on your competitors. I’ve listed the key purposes and the best tools to accomplish them.

Built With helps you check what platform your competitors’s website is built on. It’s free to use.

Internet Archive Wayback Machine allows you to see how your competitor’s site looked in the past. It’s free tool.

Meta Tag Extractor: Just enter a list of URLs and this tool will return the Title tag, Keywords and Meta description. Very handy tool.

Google Alerts: It’s a free and easy to use tool. You just have to enter a keyword/phrase and choose your preferences to setup an alert. From there on whenever that phrase is mentioned, you’ll receive an alert (email) straight to your inbox. It monitors websites, blogs, forums, video sites, news sites etc. You can setup as many alerts as you want.

Talkwalker: It’s a free alternative to Google Alerts. The best thing is you can monitor content in multiple languages.

Moat: This is a super cool free tool allowing you to see what ads your competitor has gone for recently.

Additional Tools

Mind Mapping: I am not a big fan of mind mapping software. I’d rather settle down with few papers and a couple of different colored sketches. Well, if you want to give them a shot, try Coggle (free), Mind42 (free) or iMindMap (Free to try).

Hellobar: You can display a message and a call-to-action button on top or at the bottom of your site. This tool can help you get more leads, sales, email subscribers, ultimately improve the effectiveness of your site.

Launchrock: If you want to build a “coming soon” landing page and start colecting email signups then this is the right tool for you. With their WYSIWYG editor you can create a mobile ready landing page in just few minutes. Checkout their awesome features and get started.

Browserstack: Don’t you want to know if your website’s running fine on different browsers and their versions? This tool test your website on Google Chrome, Mozilla Firefox, Internet Explorer, Safari, Opera, Android and iOS.

Page2images: You can use this tool to generate snapshot of a website in desktop and mobile view in just 10-15 seconds. They also provide API to this tool.

Bonus Module: Free Stock Images

Pixabay: They provide over 500,000 free images, vectors and art illustrations. This site has easy to use search options.

StockSnap.io: No attribution required, released under creative commons public domain.

Unsplash: Free to use for commercial purposes. They add 10 new images every 10 days.

PicJumbo: You can search category wise. Totally free photos for your personal and commercial projects.

New Old Stock: Vintage photos. Free of known copyright restrictions.

JayMantri: This is another amazing resources for free stock images where 7 new photos added every Thursday.

Negativespace: Category wise search is available. All the photos are released under creative commons.

Gratisography: Incredible photos: No attribution required. Doesn’t have search feature.

Splitshire: They update almost every day. You’ll find real free stock photos. Search feature is availabe.

Life of Pix: No search feature. Free to use for personal and commercial purposes.

Superfamous: Attribution required. You’ll find amazing photos here.

FreeRangeStock: This is another huge collection of high resolution photos, completely free to use.

Free Icons

FlatIcon: This is an amazing resources of glyph icons. You can choose from 1000+ packs of vector icons for your project. They also provide a plugin for Adobe Photoshop, Illustrator and After Effects. Get them all for free.

The Noun Project: This is another huge repository (150,000+) of icons. Now you can get icons for any purpose for free.

Final Words

I hope this compilation of internet marketing tools is useful to you.

Before you go, I would like to friendly remind you of something. Don’t get confused and don’t try to use so many tools at a time. Pick the ones that are very much needed for you at the moment and get started. As you get comfortable with a few tools, try to automate your other works as well. Good luck!

If you have found this article helpful, please leave an honest comment.